ISH 2019: proportion of international visitors climbs to record level

This year for the first time our company participated in the international exhibition ISH 2019.

ISH 2019 - 30th International Plumbing Exhibition, energy supply for construction projects, plumbing, air-conditioning equipment and renewable energy.

ISH, the largest exhibition of sanitary technologies, ventilation and air conditioning, takes place once in 2 years and is the only forum of innovations and advanced technology that truly covers the whole world.

The history of this successful exhibition began in 1959. The first ISH fair in history called the Specialized Exhibition of Plumbing and Heating, which began its work on May 14, 1960, gathered 520 exhibiting companies, including 63 foreign ones, with tens of thousands of visitors familiarizing themselves with exhibits.

vitron 2019 ish

ISH 2019 has once again demonstrated its importance to visitors and exhibitors. 2532 participants (Germany: 1114, foreign: 1417) from 61 countries, including world market leaders, launched their latest products to the world market with an area of 275,000 square meters. 190000 visitors discovered numerous innovations and the latest trends. At the same time, ISH raised the level of internationality: 66% of participants (2017: 61%) and 48% of visitors (2017: 39%) came from outside Germany.

ISH exhibition profiles:

  • Air conditioners;
  • ventilation systems;
  • heaters;
  • central air conditioning;
  • humidification, dehumidification, cleaning, air ionization;
  • Consumables;
  • plumbing, building materials, energy-efficient and energy-saving technologies, automation, intelligent building systems.

In order to expand the geography of deliveries of VITROM products, (this year we opened our representative office in Europe), we decided to present our products at ISH 2019. Along with our standard product line (we all know, we produce water and electric heating convectors) we presented a some new products.

The result of 5 days of work at the exhibition were hundreds of new business contacts, both with potential dealers from all over the world (there were even interested contacts from the USA, Canada, Australia), and with suppliers of various components to further expand the line and improve the design. Many noted the excellent quality of our product, which, coupled with a great price, will allow us to enter various foreign markets.

As everyone knows, in our country there is an intensified process of import substitution. But this is only the first step. The next step is the delivery of Russian goods worldwide. What else 10-20 years ago could have seemed fiction is now becoming a reality. The quality of our products allows us to compete with European suppliers.


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